By Chris Lopez


Starting your own company requires an investment of time, skills, money, and the patience to make it grow before reaping the payoffs. But let there be no illusions; it's also fraught with some dangers that, if not managed properly, can take bring your business to its knees.

Most businesses of the 21st century fight it out in cyberspace and the new ones can't afford not to have a global online presence to tap into more than 2 billion who get online at various times of the day. But the benefits to having your presence in cyberspace come with some risks that need to be managed to maximize the earning potential of your name and the brands you promote online. One serious risk is exposing your name and brand to online defamation of character that comes with slander and libel that are so easy to make in cyberspace. If left unchecked, your business could lose the revenues from a battered reputation online.

Some forms of slander and libel in the web can be safely ignored such as isolated negative posts in forums or blogs. These are usually mere ramblings from disgruntled employees or customers. They can often die down over time, provided you have a momentum of good posts about you.

You could take a more aggressive stance to manage online reputation. You can haul the offending posters, bloggers, or reviewers to court in a civil case where you can expect significant compensatory damages. But that's a big gamble as you have no guarantees of winning the case. It could take years to resolve civil cases at a huge price in legal fees. Meanwhile, you can expect your online image to get nibbled away by continued defamation of character that often gets fanned with the legal cases you bring.

A great way to aid entrepreneurs in times of bad content and malicious online thrashings is to push it way down to the 5th search engine result page and beyond. It is, by far, the best option when it comes to online reputation repair. This can be done easily through defamation of character repair services. You may need the help of experts for this method, since it requires tools and strategies like search engine reputation management.

One way to bring down negative content online is to drown it out with a preponderance of positive publicity right in the blogs, forums and social networking sites where they appear. You can have sister sites created and harnessed to crowd out offensive content in order to help restore your good image online.

Always stay active online and make it a point to update information and content on your business sites and blogs. Generate a lot of positive content to build up your enterprise. It would also be great if you can hire bloggers and writers to write original content for your company. Promote your business by writing press releases and submitting it to press release directories. Through this, you can generate more traffic and gain potential customers.

These conscious efforts can, in one way or another, ensure brand protection and counteract any negative publicity or vicious plans towards defamation of character. The key is to always be prepared, not only for the best but also for the worst. No amount of malicious content can bring down your empire if you have the tools to repel it. And most importantly, by staying positive, you are sure to be always on top of your game!




About the Author:





0 nhận xét: